Resumé
Education
Hutech University
Marketing
2015 - 2020
My major is Marketing. I learned an overview of the economic impacts and marketing operations of a company.
Experience
MoMo
Content Writer
June 2023 - August 2024
- Creating a wide range of content for various platforms (in-app and out-of-app), including banking products, security features, money transfer services, promotional campaigns with both online and offline partners.
- Involve in brainstorming and planning for medium-scale campaigns.
- Assisting Creative Department in creating content (in-app and out-of-app) for the company's major campaigns.
Gojek Vietnam
Content Creator Marketing
July 2021 - November 2022
- Creating content for push notification of Gojek application.
- Writing content for Gojek blog.
- Creating tagline, title and subtitle for banner in-app.
- Co-operating with creative team to create a creative content at the request of the team brand.
- Supporting and guiding junior content creators to complete some of their tasks.
Dream Viet Education Corp.
Kyna For Kids
Social Media Marketing
March 2019 - May 2021
- Planning and creating content for 3 brand fanpages + 3 minnor fanpages + promotion campaign + minigames.
- Creating content for advertising post.
- Writing script for general advertisements.
- Writing push notification for mobile application.
LiuGems Corp.
Marketing and Design
Part - time
- Planning and creating content for brand fanpage and promotion campaign.
- Designing and taking product’s photos.
May 2017 - October 2019
Skill and Language
Hard Skill
Copywriting
Creative content
Build social outreach
Build content house
Build communication plan (basic)
Design & Edit video
(basic)
Soft Skill
Team work
Time management
Utilized AI tools in
work
Languages
Vietnamese
English
Achievement
MoMo
- Won a consolation prize in the Ideation Contest at Mega Day 2023 of MoMo.
- Wrote lyrics for the VietQR campaign, raising user awareness of scanning VietQR and bank QR codes with MoMo.
- Involved in brainstorming and content creation for MoMo's three major campaigns: VietQR Campaign, Hồ Cá Bạc Tỷ Campaign, Lắc Xì Campaign.
Gojek Vietnam
- Increasing 1% click rate of push notification.
- Increasing 0.8% order completion rate by push notification.
- Increasing 0.3% the turnover rate of old users using the Gojek application.
- Increasing 0.5% loyalty of new users by characteristic notification content.
- Creating excitement and widespread social networks sharing push notification.
Kyna For Kids
- Earning average organic revenue up to
50,000,0000 VNĐ/month from 2 brand fanpages.
- Making fanpage Kyna English from minor fanpage to a brand fanpage with
+27,000 followers.
- Doubling revenue and interactive fanpage Kyna English from Minigames “Mừng sinh nhật cùng Kyna English”.