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​Asset in-app

in-app - QRMenh5.jpg

Frame for MoMo QR code
​The Five Elements

  • Objective: To create a personalized MoMo QR code frame for users.

  • Idea: Design the QR code frame based on the Five Elements

       Combining a personal touch with the auspiciousness of wealth (aligned with Vietnamese

       Feng Shui culture).

  • Copy: Each copy should incorporate elements of wealth and prosperity while aligning with the corresponding element of the frame.

  • Visual: The visuals should be compatible with each element and the Dragon zodiac of 2024.

Frame for MoMo QR code​
​Shipper/Seller

  • Objective: Make special QR code frames for our sellers and delivery people.

  • Copy: Use words that sound like a seller or delivery person talking to a customer.

  • Visual: Use images that show what sellers and delivery people do.

in-app - QRDoituong1.jpg
Thiep3.jpg

Tet holiday card

  • Objective: To create additional New Year greeting card templates for the Year of the Dragon 2024 for users to accompany their red envelopes.

  • Copy: Copy should be trendy, appealing to Gen Z, and relevant to the Year of the Dragon 2024.

  • Visual: Visual should be simple, cheerful, and suitable for the Lunar New Year.

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