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​Plan campaign

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Ideation Contest at Mega Day 2023 of MoMo

  • Objective: To educate users about the convenience of using MoMo to scan all types of QR codes and encourage them to adapt this feature.

  • Idea: MoMo quét là thích - Nhích mọi mã
    - "MoMo quét là thích" expresses the convenience and smoothness of scanning all VietQR and bank QR codes with MoMo.
    - "Nhích mọi mã" emphasizes the ability of MoMo to scan any QR code.

  • Key communicate assets:
    1) Game "QR Care" - in app MoMo: The interactive "QR Care" game gamifies the QR code scanning experience, making it more enjoyable and rewarding for users.
    2) QR Code Experience Event: Event interactive QR code installation will be placed in popular public spaces to create buzz and encourage people to try out MoMo's scanning feature.

VietQR campaign

  • Objective: To educate and encourage users to utilize MoMo for scanning all VietQR and bank QR codes.​

  • Suggestion idea: Có VietQR là có MoMo - Thanh toán nhanh gọn, 1 chạm là xong

       - "Có VietQR là có MoMo" implies that whenever users encounter a VietQR code, MoMo is always ready to provide a seamless scanning experience.
       - "Thanh toán nhanh gọn, 1 chạm là xong" highlights the two main unique selling points of using MoMo to scan VietQR codes.

  • Idea communicated: Chỉ 1 app MoMo - Quét mọi QR Ngân hàng

  • Key communicate asset - 30-second music video:

       - Idea: No matter where MoMo goes, whenever it encounters a bank QR code, it effortlessly be able to scan it, making it easy for users to scan any code.
      - The lyrics I wrote were chosen for this music video.

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Plan proposal Bobby

  • Objective: To increase sales and brand awareness for Bobby Thin & Airy diapers.

  • Idea: Mỏng nhẹ đón hè - Nhẹ nhàng làm mẹ

   - Making motherhood easier by ensuring babies are comfortable and happy during summer with Bobby Thin & Airy diapers.

​Trust service - Plan content for social feed - September 2023

  • Objective: To develop a content plan for September 2023 on MoMo's in-app social feed, focusing on the safety and security of user information.

  • Idea: Mỗi người dùng thông minh là 1 tự vệ hồng

       - "Mỗi người dùng thông minh" emphasizes the need for users to equip themselves with knowledge about information security better to protect their MoMo accounts and other banking/e-wallet accounts.

       - "1 tự vệ hồng" is a metaphor for MoMo's safety and security, using "pink" as a visually appealing and memorable element.

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